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  • Writer's picturePedro van der Ent

How to improve your Google rankings

SEO is slow. It can take years to build up the authority of a domain and the rankings of pages. But there’s one big shortcut. The key is in your Analytics!

According to Andy Crestodina, co-founder and CMO of Orbit Media, here is what you have to do:

  • Find the phrases for which you almost rank high.

  • Find the page in Google search results. Confirm the ranking.

  • Next, improve the page by better indicating the relevance for the phrase.

  • Check back and see if it worked.

It’s very fast. There is no need to research key phrases since Analytics will give us the phrase. No need to check competition, because it’s already ranking in Google. That’s why this is the fastest way to increase Google rankings with the smallest possible effort. Clear as mud? Check this video out where Andy takes you through the process step by step.

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