Pedro van der Ent
Are you thinking about whether to have a mobile app or not?
Mobile apps are now widely considered as one of the most powerful tools for reaching a target audience. Most adults and teenage children have a smartphone and this market continues to grow.
In this post I share six key benefits that a mobile app can provide for your business or organisation.
1. Sales Growth
With promotions, discounts and push notifications you can quickly target and motivate customers to purchase from you. You can directly contact all the users who have installed your app. Apps give you the ability to easily make secure mobile payments.
2. Market Growth
You can easily establish and develop customer relationships no matter where they are in the world. A person does not need to remember your web address or refer to a search engine, as in the case of a website. The app is already installed on their device. Depending on the type of mobile app and functionality, customers can even use it without the need to be online.
3. Business Process Optimisation
You can create an app for the employees’ interactions within the team, as well as monitoring and managing business processes, exchanging files, collecting data, and reporting from the field. a good example of this are Health&Safety Apps life Safe365.
4. Building Customer Loyalty
Enabling customers to book, order and pay using the app on their smartphone becomes a tangible way to increase customer loyalty. Businesses can integrate customer loyalty programs into the mobile app and share useful promotions, discounts, or bonuses with customers. You can customise and personalise exclusive offers to select groups.
Apps provide additional information about your company, or products and services that you offer, they can always do it 24/7 via the mobile app. Constant interaction increases loyalty, and in turn, stimulates sales.
5. Analytic Data
You can collect and quickly access detailed such as customer buying patterns, product preferences, and track the way people interact with your app. This will allow you to understand how you can improve products and services to provide them with a better user experience.
6. Competitive Advantage
Many Small to Medium businesses have not taken advantage of what mobile apps can offer and many do not even have them. If you are forward thinking and looking for a competitive edge, you should seriously consider taking this opportunity to create and start using a mobile app, before your competition does!
If you need to know more and want help deciding what type of app to create and what they can do for you, we are here to help. You can create your own app for less than you think! Talk to us.